Throughout the development of photovoltaic industry in 2013, the signs of warming up are becoming more and more obvious. After a series of support policies were issued by the state, the confidence in industrial development has been greatly enhanced, and the development ideas of photovoltaic enterprises are also facing adjustment, mainly reflected in the following aspects.

First of all, in the face of the EU "double-negative", domestic photovoltaic enterprises have avoided high punitive tax rates with price commitments, but the export price of photovoltaic products has also been substantially increased. In order to avoid the "market without price" of export products, photovoltaic enterprises must do everything possible to improve the added value of products, and the photovoltaic products exported to Europe will appear a "high specification" trend.

Secondly, the domestic distributed market will usher in an opportunity for development, and the security awareness of photovoltaic products will be greatly enhanced in distributed applications. Unlike the surface power plants in desert areas, distributed products are mainly used in buildings, involving personal and property safety. In the case of project subsidy changing from initial installation subsidy to power subsidy, photovoltaic enterprises must also strengthen the quality and safety awareness of power plant projects. On the one hand, photovoltaic enterprises will be more committed to the professional development of power plants; on the other hand, it will also stimulate a lot of innovative applications to meet the market demand for high performance and high security of power plants. In 2013, the first batch of 18 demonstration parks approved by the state started construction poorly. It also reflects from one aspect that the enterprise takes into account the safety and quality of the roof power plant project, and concentrates more on the preparation of the project in the early stage, thus reducing the situation of rash advance.

In 2014, the innovation of photovoltaic industry will no longer be the individual behavior of individual enterprises. Product differentiation, technological innovation and avoidance of homogeneity will become the most prominent changes and performance of photovoltaic industry next year. At the same time, the overseas market, the domestic market and the industrial environment will also present different characteristics.

overseas market

▲Because of openness, transparency, equality and order, the overseas market of photovoltaic industry will remain the most important business of most enterprises. Overseas PV installations will continue to grow.

▲Europe, the United States and Japan will continue to occupy the main overseas market share.

▲Emerging markets, including India, Thailand, Africa and South America, will gradually change from the trend of pursuing low prices in the early stage of market development.。

▲Overseas business of enterprises will also show the characteristics of product diversification and mode diversification. Enterprises with strength and commitment to transforming into new energy suppliers will link more power plant investment and component export business; small and medium-sized photovoltaic enterprises will more towards market segmentation, such as BIPV products and project services, off-line small system services.

▲Prices in major markets are high and emerging markets are not standardized. If enterprises fail to transform in time, they will face great pressure in export business

domestic market

▲Policy system will be improved, more operational policies will truly open the domestic photovoltaic market.

▲In the distributed photovoltaic market, although there are many enterprises positively deployed, it will be difficult to complete the actual installation of 10GW next year due to the imperfect development environment.

▲Financial innovation will be very positive. Banks, insurance, funds and government-led funds will grow and improve. State-owned enterprises, state-owned enterprises and listed companies will be the first to launch.

▲The development of large-scale demonstration park will become smaller and more stable. There are not many projects that meet the installation conditions of photovoltaic in the existing roofs, and the scale of the demonstration project will be smaller in the future.

▲Resident photovoltaic applications will grow rapidly. Due to the breakthrough of grid-connected bottleneck, photovoltaic household applications will be concerned by many owners of low-density housing (villas and new rural farming houses, etc.). In addition to reflecting the green consumption fashion of the owners, the income level higher than the bank interest rate will attract the investment interest of ordinary people.

▲Photovoltaic applications will be widely used in all walks of life, such as medical system, education system, transportation system and so on.

Industrial environment

▲The government will let go more and give full play to the market mechanism, and all inappropriate administrative intervention will be abolished.

▲The electric power department's power access service and the subsidies for electricity subsidies will be fully promoted, and will become the most powerful push to promote the domestic PV market.

▲The park will pay more attention to the scientific and orderly development of photovoltaic applications. Whether the new photovoltaic policy can realize the near use of photovoltaic power in the park is the industry's expectation hot spot.

▲The park will be the main force to promote the orderly development of local photovoltaic applications. Through the policy system related to orderly electricity use, energy Dual-master control, energy saving and consumption reduction assessment, the number of photovoltaic projects invested by owners will gradually increase.

▲More private capital will invest in domestic photovoltaic power plants.